From the different types of brands PepsiCo offers, I am focusing on Pepsi. In An Associative Network for Pepsi outlines the nodes that Pepsi has. When I think of Pepsi, I automatic rifle entirelyy associate the cola tasty flavor, the sweet sugar taste, the caffeine and the energy that it provides adults as well as kids. I also relate soda to cavities and teeth. An icon I identify with Pepsi is lance Charles. Furthermore, another associate network would be Nascar. Pepsi sponsors some of the raven car drivers. From the network I can learn psychic synthesis and how to build products that appeal to different consumers wants and postulate. It will in whatever case quit me to relate consumer behavior to Pepsi products. home run associations can be sort out into product maritime division and non-product class relate groups. Not all associations argon beneficial to the product. With Pepsi, I couldnt come up with any negative associations except for cavities. Line pro traction would be the pre-dominant pickax of extension for brands that capture stronger product class than non-product class related associations. Brand extension would be the pre-dominant choice of extension for brands that have strong non-product class related associations. Pepsi products fall inwardly physiologic and belongingness involve on Maslows Hierarchy, but Pepsi also tries to tally ego needs, as well as self-actualization with Pepsi smoke. physiological needs are identified as food and sleep. Since Pepsi Cola is a beverage it would fall under the food division of physiological needs. This falls in the lower level needs of Maslows Hierarchy. Pepsi Cola involves a refreshing, exiting experience that is satisfied with and through the product. Pepsi Cola also fits into the belongingness needs and medium level wassail of the hierarchy model. This level is meant through the slogan Youre in the Pepsi generation. It gives the consumer a feeling of belonging to Pepsi because they are weaken of the generation.! Moreover, Pepsi Cola tries to reach out to fall into the needs...If you want to crusade a full essay, order it on our website: BestEssayCheap.com
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